Is a Regulation A+ Offering All It's Cracked Up to Be?

Blog Article

Regulation A+, a relatively recent fundraising mechanism, has attracted significant attention from both investors and businesses. Proponents praise its potential to facilitate access to capital for entrepreneurs, while critics raise questions about its feasibility.

The promise of Regulation A+ lies in its ability to harness the power of crowdfunding to raise funds from a wide pool of investors. This, in theory, can provide businesses with an alternative to traditional financing sources and foster economic development. However, the complexity associated with navigating the regulatory landscape and the potential of fraud remain significant concerns.

As the Regulation A+ ecosystem develops, it will be critical to achieve a balance between fostering innovation and ensuring investor protection. Only then can Regulation A+ truly realize its full promise.

Regulation A+ | MOFO

MOFO's team of attorneys is familiar with Regulation A+, a mechanism under the Securities Act that allows companies to raise capital publicly . Leveraging this method, businesses can access funding for development while meeting the requirements of regulatory guidelines. Our lawyers support companies through every stage of the Regulation A+ journey, ensuring a successful and legally sound offering.

Overview of Title IV Regulation A+ for Me

Manhattan Street Capital is a crowdfunding platform that specializes in helping companies raise capital through Title IV Regulation A+. This regulation allows private companies to sell securities to the public and raise up to $75 million per year. Corporations can use this funding for diverse purposes, such as expanding operations, developing new products, or acquiring other businesses. Manhattan Street Capital provides a detailed platform that supports companies through the entire Regulation A+ process, from registration to investor engagement.

If you're a company looking to raise capital, Manhattan Street Capital's expertise in Title IV Regulation A+ can be a invaluable asset.

New Reg A+ Offering: What Is A Reg - We Possess All Of Them

Navigating the world of securities offerings can be complex. That's why we've become experts in Reg A+, a powerful mechanism that allows companies to raise capital from the public. Whether an entrepreneur seeking funding or an investor looking for new opportunities, Reg A+ could be the perfect match. Our team is dedicated to providing clear, concise guidance throughout the entire process.

We understand that every company has unique needs. That's why we offer a range of customized solutions tailored to your specific objectives. From initial consultation to final filing, we'll be there every step of the way to ensure a smooth and successful Reg A+ offering.

Explore the benefits of Reg A+ for your business.
Utilize our expert knowledge and experience in navigating the regulatory landscape.
Optimize your chances of a successful capital raise.

Regulation A+ Explained For Startups

Launching a startup is an exciting journey filled with innovation. But amidst the hustle and bustle of building your dream, navigating the complex world of legislation can feel daunting. The crucial piece of the puzzle for startups seeking funding is understanding Regulation A+, a unique avenue that allows companies to raise capital from the public. Regulation A+ offers a simplified path to securing investment, potentially unlocking significant growth opportunities.

Fundamental benefits of Regulation A+ include expanded investor access, increased funding potential, and a more open fundraising process. Startups considering this path should meticulously research the specific requirements and considerations.
Seeking guidance from experienced legal and financial professionals is crucial to ensure a smooth legislative pathway. Regulation A+ can be a powerful tool for startups seeking to expand their reach, but it's essential to approach it with a clear understanding of the system and its potential impact.

Enables Equity Crowdfunding

Regulation A+, also known as Reg A+, functions as a powerful avenue for businesses desiring to raise capital through equity crowdfunding. It provides a streamlined framework for companies to offer and their securities to the public, such as retail investors. Under Reg A+, companies can raise up to twenty-five million dollars in a year, providing them with access to a wider pool of capital than traditionally accessible via private offerings.

The procedure for Reg A+ equity crowdfunding involves several key steps. First, companies must prepare and file a detailed offering statement with the Securities and Exchange Commission (SEC). This submission provides investors with comprehensive information about the company, its business plan, and the risks associated with the investment.

Upon the SEC has reviewed and approved the offering statement, companies can begin marketing their securities to investors through various mediums. This can include online platforms dedicated to equity crowdfunding, as well as traditional advertising campaigns.

{Ultimately, Regulation A+ provides a viable avenue for businesses to secure funding through the power of the crowd. By making it more accessible for companies to access public markets, Reg A+ has the potential to foster entrepreneurship.

Regulation A+ Offering

FundAthena is a company leveraging the power of Regulation A+, offering entities the opportunity to contribute in promising startups. This innovative funding mechanism allows companies to raise ample capital from a wider range of supporters, while providing individuals with opportunity to high-growth ventures. FundAthena's experienced team streamlines the entire Regulation A+ process, ensuring a efficient experience for both projects and their supporters.

Blank-check Colonial Stock Securities

Venture into the burgeoning realm of Merger Acquisition Colonial Stock Securities, where history meets futuristic finance. These unique offerings grant investors access to a diverse portfolio of historically significant settlements. Each investment represents a stake in the potentialgrowth of these enticing ventures. Embrace this exclusive opportunity to shape to the evolution of our collective past.

A Major Find

Finally, after seasons of tireless searching, our team has made a breakthrough! We've excavated a rare device. It's in pristine condition, and we believe it could hold the key to understanding long-lost histories. This is a moment of jubilation for our entire team.

Initial| inspections are already underway, and we're eager to disseminate more details soon.

Funding Your Venture - Title IV Reg A+

Delve into the exciting world of Title IV Regulation A+ with our insightful infographic. Discover how this powerful regulatory framework can empower your company to reach new heights . Explore the key features of Title IV Reg A+ and understand its influence on the modern financial landscape .

Whether you're a seasoned entrepreneur or just starting out, this infographic provides valuable insights into the intricacies of Title IV Reg A+. Gain a comprehensive understanding of the process, eligibility requirements, and potential rewards. Learn how to tap into this unique funding opportunity to fuel your growth . Don't miss out on this essential resource for anyone interested in exploring the exciting realm of Reg A+ crowdfunding .

Explore more into the world of Title IV Reg A+ today!

Regulation A-Plus - Securex Filings LLC

Securex Filings LLC is a a leading platform for companies seeking to tap into the advantages of Regulation A+ offerings. Demonstrating extensive expertise in securities law and a intricacies of capital raising, Securex Filings LLC offers a comprehensive range of tools designed to streamline the Regulation A+ process . From initial consultations to final , their dedicated team supports issuers through every step of the regulatory framework .

Their services focus on supporting businesses in navigating the complexities of Regulation A+.
Companies leverage Securex Filings LLC's experience to elevate their chances of a smooth Reg A+ offering.

Explore Crowdfund.co

Crowdfund.co is a/provides/serves as a platform/an online hub/a resource for individuals/people/backers to invest in/support/fund innovative/exciting/groundbreaking projects. Through/On/Via this website/platform/marketplace, creators/developers/entrepreneurs can raise/secure/gather capital/funding/money for their ideas/ventures/projects. Crowdfund.co offers/presents/features a variety/range/selection of categories/fields/industries for investors/backers/donors to choose from/select/explore. Whether you're/If you are/You might be looking to/searching for/interested in making an impact/supporting innovative ideas/finding investment opportunities, Crowdfund.co could be/might be/can be the perfect place/ideal destination/go-to resource.

Fundrise Reg A Offering

Fundrise has made available its current Reg A offering. This type of capital raise allows individuals to participate in Fundrise's collection of income-generating assets. The offering is scheduled to close and presents a chance to diversify for investors seeking exposure to the real estate industry. Fundrise has built a strong track record with its previous Reg A offerings.

Investors interested in learning more about the Fundrise Reg A offering are encouraged to explore the company's platform. There, they can review the offering specifics. Before making any investment decisions, it is always recommended to conduct thorough research and seek professional guidance.

Securities and Exchange Commission

The Securities and Exchange Commission is/serves as/acts as the primary regulatory/governing/overseeing body for securities/financial markets/investments in the United States/America. Established/Founded/Created in 1934/the early 20th century, the SEC is tasked with/aims to/strives to protect/ensure the fairness and integrity of/maintain financial markets/transactions/instruments by enforcing federal securities laws/regulations/guidelines. Its/The responsibilities include/encompass/extend to registering/regulating/overseeing broker-dealers, investment advisors, and mutual funds, as well as investigating potential fraud/violations of securities laws/market manipulation. The SEC also plays a key role in/actively participates in educating/informing/raising awareness the public about investment risks/securities regulations/financial literacy.

Propel Your Funding Journey With CrowdExpert Title IV Reg A+ Equity Crowdfunding

CrowdExpert Title IV Reg A+ Equity Crowdfunding offers entrepreneurs a unique and dynamic platform to attract the resources they require for growth and expansion. Leveraging the power of the investment, CrowdExpert connects projects with investors who are passionate about innovation. By offering shares of equity in exchange for contributions, businesses can tap into a wealth of capital from a diverse pool of participants. This method of funding not only provides financial support but also fosters visibility for the venture, building a strong foundation for future growth.

Gain from a streamlined and transparent system
Connect with a wider audience of qualified investors
Boost your expansion through targeted funding

Gauging the Waters

Before jumping headfirst into any new venture, it's wise to probe the waters first. This requires thoughtfully observing the current situation. By accumulating information, you can determine the potential response of your idea. It's a prudent approach that can help you minimize pitfalls.

Crowdfunding for the Masses

The concept of funding campaigns is no longer a niche practice. It's evolved into a powerful tool that allows individuals and organizations to raise funds directly from the public. This democratization of funding has opened up a world of opportunities for creative minds, enabling them to bring their ideas to life without relying on traditional sources like banks or investors. By tapping into the collective power of the crowd, crowdfunding campaigns have become a viable way to fund everything from artistic endeavors to social causes.

Platforms like Kickstarter and Indiegogo have become central hubs for crowdfunding projects, connecting creators with potential backers.
The rise of social media has further amplified the reach of crowdfunding campaigns, allowing them to attract attention quickly.
Success stories abound in the world of crowdfunding, demonstrating its ability to support innovative ideas.

As crowdfunding continues to expand, it's clear that this disruptive model has the potential to reshape the way we support innovation. It empowers individuals, fosters collaboration, and unlocks new possibilities for creativity and progress.

TheStreetShares

StreetShares is a/an/the leading platform/company/solution for small/medium-sized/local businesses. It provides access to/funding through/capital in the form of loans/investment/credit, specifically designed/tailored/optimized for the needs of entrepreneurs/business owners/startups. With a focus on transparency/community/collaboration, StreetShares strives to empower/support/assist businesses by offering competitive rates/flexible terms/attractive options.

Founded in/Established during/Created by 2013/the year 2015/a few years ago, StreetShares has helped/supported/funded thousands of/numerous/a large number of businesses across the United States/country/nation.
Their/Its/The company's mission is to provide financial inclusion/make financing accessible/bridge the funding gap for emerging/growing/aspiring businesses.

Moreover/Additionally/Furthermore, StreetShares offers educational resources/training programs/valuable tools to help businesses succeed/thrive/grow.

Harnessing Regulation A+ for Successful Fundraising

Regulation A+ has emerged as a popular avenue for companies aiming capital. This framework allows private companies to raise significant amounts of funds through a streamlined methodology.

Investors are drawn to Regulation A+ offerings due to the chance for significant returns. Moreover, Regulation A+ offers companies with a platform to secure a broader pool.

A thriving Regulation A+ fundraising campaign relies on several key components. These include a strong business plan, a open communication structure, and a committed team.

Finally, Regulation A+ offers a feasible option for enterprises to raise capital.

The SEC's EquityNet

EquityNet offers a range of tools to support emerging companies. Through its online network, EquityNet connects investors with attractive new businesses. The system includes a selection of services to aid in the funding process, such as due diligence information, investor evaluation, and dealtracking. EquityNet plays an key role in the ecosystem of emerging financing.

Regulation A+ Offerings

Companies looking to raise capital may evaluate Regulation A+ offerings as a less stringent alternative to traditional Initial Public Offerings. This system allows companies to raise up to $100 million from the public in a manner that simplifies the fundraising process. Compliance remains crucial, however, as companies must adhere to stringent disclosure standards and filing procedures. Successful Reg A+ offerings can provide companies with valuable capital to support growth and expansion.

Key advantages of Regulation A+ include its relatively easy process, lower expenses, and the ability to tap into a larger investor base.
Considerations to be aware of include the ongoing disclosure obligations and the need for thorough legal advice throughout the process.

Understanding Regulation in Crowdfunding

The terrain of crowdfunding has significant expansion, presenting both possibilities and challenges. Regulations play a crucial role in influencing this shifting {environment|. This necessitates a thorough knowledge of the current guidelines governing crowdfunding operations.

Financial authorities worldwide are continuously working to create specific regulations that encourage responsible and sustainable crowdfunding practices. These regulations aim to safeguard both investors and fundraisers while ensuring a equitable playing field for all {stakeholders|.

Compliance is essential for crowdfunding entities to function consistently. Failure to comply with applicable regulations can lead significant consequences. Therefore,, it is paramount for crowdfunding players to keep abreast of the latest legal changes. In conclusion understanding and embracing regulations is crucial for the long-term success and stability of the crowdfunding industry.

submitting Requirements

When governing presentations, it's essential to establish clear and comprehensive criteria. These guidelines aim to validate that offerings meet predetermined levels of quality, security, and conformance with relevant laws and norms. Organizations seeking to offer their offerings must meet these demands to function within the framework of legal and ethical boundaries.

For instance, offerings in the healthcare industry are subject to stringent regulations regarding patient confidentiality and data safeguarding.

Similarly, financial services must adhere to strict conformance norms to prevent misconduct and protect consumers.

Governance A+ Educational Platform

Understanding governance is essential for traders. Investopedia's comprehensive guide on supervision provides understanding into the complexities of financial markets. From derivatives to lending, Investopedia's definitions clarify key principles related to regulatory frameworks. Whether you are a beginner or an seasoned investor, Investopedia's A+ regulation content enhances your expertise in this evolving field.

Regulating A+ Companies

The arena of A+ companies is constantly evolving, presenting both opportunities and challenges for regulators. These high-performing entities often operate at the cutting edge of innovation, pushing the thresholds of what's possible. However, their success can also yield complex expert implications that require careful evaluation. Regulators must aim to cultivate a regulatory environment that is both supportive of innovation while also securing ethical business practices.

This balancing act requires a nuanced approach, one that recognizes the unique characteristics of A+ companies and their impact on the broader economy.

There are several key areas where regulation of A+ companies must be meticulously considered. These include:

* Data privacy and security:

A+ companies often collect and utilize vast amounts of information, raising concerns about the safeguarding of user information.

* Algorithmic transparency and accountability:

As A+ companies increasingly rely on software systems, it is vital to ensure that these algorithms are understandable and held accountable for their consequences.

* Competition and market dominance:

The success of A+ companies can sometimes lead to concerns about oligopoly, which could negatively impact consumer interests.

Addressing these challenges requires a multi-stakeholder effort involving regulators, A+ companies, researchers, and the society at large. Through constructive engagement, it is possible to develop regulatory frameworks that promote both innovation and the well-being of society.

Regulation A+ Summary

Regulations guarantee a level playing field within industries by setting guidelines. A+ summaries frequently highlight key features of these regulations, presenting a concise summary for stakeholders. These summaries are crucial for understanding conformance requirements and comprehending the nuances of regulatory frameworks.

Positive impacts of regulation A+ summaries include:
Increased understanding of regulatory requirements
Facilitated compliance processes
Minimized risk exposure

Rules for Real Estate Transactions

The real estate market is a complex ecosystem governed by/regulated through/controlled by strict/comprehensive/robust regulations/laws/guidelines. These rules/standards/policies are designed to/implemented for/intended to protect/safeguard/ensure consumers, promote fairness/maintain transparency/foster ethical conduct in transactions, and prevent/mitigate/address fraudulent activities. Real estate professionals, including brokers/agents/developers, are required to/expected to/obligated to comply with/adhere to/follow these regulations/guidelines/standards.

Notable/Key/Important aspects of/areas covered by/issues addressed by regulation in the real estate industry include/encompass/address property disclosures/listings/transactions, agency relationships/client representation/confidentiality agreements, fair housing practices/anti-discrimination policies/equal opportunity laws, and real estate financing/mortgage lending/loan servicing.

Understanding/Being aware of/Familiarizing oneself with these regulations/the regulatory landscape/legal framework is essential for/crucial to/highly important for anyone involved in/participating in/engaged in the real estate market.

Our Mini-IPO First JOBS Act Company Goes Public Via Reg A+ on OTCQX

After a lengthy period of preparation and hard work, our company is thrilled to announce its public debut via a Regulation A+ offering on the OTCQX marketplace. This milestone represents a significant achievement for us as we embrace this new chapter of growth and opportunity.

The company believe that this listing will provide enhanced visibility to our investors and potential stakeholders, while also allowing us to attract the capital necessary to drive our next phase of expansion. We are confident about the future and anticipate to share our journey with all of you.

Facilitates Reg A+ raises on the platform

FundersClub, the prominent online equity crowdfunding platform, is launching a new feature that supports companies to perform Reg A+ raises directly on its website. This development expands FundersClub's offerings, giving entrepreneurs potential to a wider pool of investors. With Reg A+, companies can secure up to $100 million from the retail investors. FundersClub's intuitive platform facilitates the fundraising process for companies, making it more accessible than ever before to access the power of crowdfunding.

Understanding Regulation A+

Regulation A+, often referred to as "Reg A+" for brevity, is a/acts as/constitutes a financing exemption within the U.S. securities laws. It allows companies to raise capital from the general public through a process/method/system known as crowdfunding. The goal of Reg A+ is to provide smaller businesses with a more accessible path to raising funds, compared to traditional methods like initial public offerings (IPOs).

Under Reg A+, companies can offer and sell their securities directly to investors online or through broker-dealers. There are two tiers within Reg A+: Tier 1 allows companies to raise up to $20 million within a twelve/one/specified month period, while Tier 2 permits fundraising of up to $75 million over a similar timeframe.

To participate in a Reg A+ offering, investors typically must complete a simple verification process to ensure they meet certain income or net worth requirements. These offerings can be found on specialized Reg A+/Regulation A+ crowdfunding platforms/crowdfunding portals.

These platforms act as intermediaries, connecting companies with potential investors and facilitating the entire fundraising procedure/process/cycle.

Navigating the Regulatory Landscape During IPOs

Bringing a company public through an Initial Public Offering (IPO) is a complex undertaking, requiring meticulous planning and adherence to stringent regulations. The regulatory landscape surrounding IPOs can be particularly intricate, involving multiple bodies at both the federal and state levels. To ensure a successful IPO, companies must navigate these regulatory hurdles effectively by complying with disclosure requirements, undergoing audit processes, and adhering to market stability principles. Failure to do so can result in significant penalties, legal litigation, and damage to the company's reputation.

Businesses planning an IPO must engage with regulatory experts to ensure full compliance with applicable laws and regulations.
The Securities and Exchange Commission (SEC) plays a crucial role in overseeing the IPO process, examining financial statements and other reports.
Corporations must report material information to potential investors to ensure transparency and preserve investor interests.

Companies Utilizing Reg A+

Reg A+ offerings present a unique pathway for companies to raise equity in the public markets. By leveraging this regulation, companies can secure investments from a wider pool of participants. This process typically involves filing a registration statement with the Securities and Exchange Commission (SEC) outlining the company's business model. Reg A+ offerings are preferred by companies in various sectors, particularly those seeking to expand their reach.

Some notable benefits of Reg A+ offerings include:A key advantage of Reg A+ offerings is the ability for companies to raise funds directly from investors without relying on traditional underwriting fees. This can lead to significant cost savings and allow companies to retain a larger portion of the capital raised.
Another benefit is the increased visibility that comes with launching a public offering.{Reg A+ offerings also provide companies with enhanced brand recognition and media attention, which can be invaluable for attracting new customers and partners.

However, it's important to note that Reg A+ offerings are not without their challenges. Companies must comply with stringent SEC regulations and prepare comprehensive disclosure documents. It also requires significant effort and resources to effectively market the offering to potential investors.

Regulation A+ Standards

The application of Regulation A+ guidelines plays a vital role in guaranteeing accountability within the investment markets. They act as a framework for responsible conduct by companies involved in raising capital. Strict observance of Regulation A+ rules becomes mandatory for regulators to protect their interests.

A thorough understanding of Regulation A+ provisions allows companies seeking funding and individuals investing to navigate the regulatory landscape in the capital markets.

Additionally, Regulation A+ offers a well-defined process for companies can raise funds while protecting the integrity of the markets.

SlideShare regulation a securities act of 1933 jobs act 106 reg A tier 2 offering

The JOBS Act, specifically Section 106, modified Reg A+ as a streamlined route for smaller companies to raise capital. This level 2 offering under Reg A+ allows companies to advertise their securities offerings through various channels, including SlideShare, to attract potential investors. SlideShare's website can be a valuable tool for companies seeking to meet the disclosure provisions of Reg A+ Tier 2 by providing a easily navigable medium to share their financial information and business plan with a wider audience.

Consider: SlideShare's community guidelines should be carefully reviewed to ensure compliance with securities laws and regulations.

Controlling a Text Precisely

When handling text, regulation becomes essential for obtaining desired effects. This process involves defining clear guidelines to guarantee coherence and precision.

Regulations for text can span a diverse spectrum of aspects, including presentation, voice, and matter. By implementing these standards, we can improve the understanding of text and minimize confusions.

Effective text regulation plays a role to clear communication.
Regulations foster credibility in written content.
Uniform text improves the aggregate impact of any document.

Governance a+ Offering

A regulated a+ offering entails a thorough understanding of the changing regulatory environment. This involves assessing relevant directives and adopting robust procedures to ensure fulfillment. A successful a+ offering should also promote disclosure and foster trust with customers.

Essential factors when constructing a compliant a+ offering include: risk management, data security, consumer protection

Legislation A Plus Advantage

When it comes to regulations, a "plus" often signifies a positive impact. A regulatory framework that's well-designed and effectively implemented can enhance security. It can also foster innovation by providing a clear environment for businesses to prosper. This, in turn, can lead to financial advancement and a higher standard of living. Ultimately, "regulation a plus" results into a healthier society for all.

Capital Raising Regulation

When a company is seeking to raise capital, they have several options available. Two common methods are Regulation A and Regulation D. Regulation A is a form of securities offering that allows companies to raise up to $20 million from the public, while Regulation D is used for private placements, enabling companies to sell securities to a limited number of financiers.

Reg A+extends greater public exposure, but it also involves more demanding standards.
{Regulation D|Reg D|concentrates on private placements, making it a good choice for companies seeking less public observation.

Ultimately, the best process will depend on the company's specific circumstances and its aspirations.

FRB Regulation A

FRB Regulation A is a framework/lays out guidelines/establishes parameters for financial institutions to follow. It focuses on safeguarding/protecting/securing depositors and maintaining financial stability/the integrity of/a sound banking system. The regulation covers/addresses/deals with a wide range/broad spectrum/comprehensive set of activities, including capital requirements/asset allocation/risk management. By adhering to these rules/provisions/mandates, financial institutions contribute to/help ensure/play a vital role in the stability and soundness of the overall financial market/economy/system.

Data Protection Officer

A Privacy Officer is a position responsible for managing an organization's compliance with GDPR regulations. This essential figurehead works to maintain systems that safeguard personal records. They also {act as apoint of contact between the organization and authorities, offering support on data protection matters.

The SEC Approves New “Reg A+” Rules for Crowdfunding

In a significant move to stimulate the crowdfunding industry, the SEC|U.S. Securities and Exchange Commission has finalized new rules for “Reg A+”. This administrative framework is designed to facilitate businesses to secure investment from a broader pool of contributors.

Reg A+, formerly known as Regulation A, previously allows companies to issue their shares to the public without the conventional IPO process.
The new rules modify previous regulations, granting companies with greater freedom in how they raise capital.
Such developments are expected to {have apositive impact on the crowdfunding landscape, increasing its accessibility for both companies seeking funding and individuals looking to invest.

Comparing Reg A and Reg D

When seeking capital for a new business venture, entrepreneurs often face the complexities of securities law. Two common avenues for funding these ventures are Regulation A+ and Regulation D, each with its own distinct framework . Regulation A+, also known as public offering , allows companies to raise significant amounts of capital from the general public. In contrast, Regulation D is primarily designed for confidential funding where investments are made by a specific circle of accredited investors.

Rule 506 of Regulation D further segments private placements into two distinct categories: Rule 506(b) and Rule 506(c). Under Rule 506(b), companies can {raise funds from an unlimited number of accredited investors, but are restricted to offering securities to a maximum of 35 non-accredited investors. Rule 506(c), on the other hand, offers more flexibility by allowing companies to advertise and solicit investments from both accredited and non-accredited investors, provided they conduct due diligence to verify investor authenticity.

Choosing between Regulation A+ and Regulation D involves diligently considering various factors such as the amount of capital required, target audience, regulatory compliance burden, and overall goals of the business.

Report this page

IS A REGULATION A+ OFFERING ALL IT'S CRACKED UP TO BE?

Is a Regulation A+ Offering All It's Cracked Up to Be?